Psycho Movie Reveiw

The film Psycho by Alfred Hitchcock is a horror film made in 1960. The film As yecch caused a huge amount of commotion in 1960 when it was released, it was a movie unlike any other that had ever been made, people were outraged and midtown by this movie for many reasons. In the movie Psycho a young female takes a large amount of cash fro m her job and leaves town planning to disappear, she is caught in a heavy rain storm and is f arced off the road and finds the nearest motel, Motel Bates.She finds that Motel Bates is compel tell vacant so she stays the night and has dinner with the owner; Norman Bates, Norman then eaves and she takes a shower and is brutally stabbed to death in her shower by a woman that app ears to be Normal's mother, the rest of the movie is an about finding the girls killer and figuring o UT what happened. The film Psycho has many great literary, dramatic, and cinematic aspects. The movies plot is very interesting and new and keeps viewers interested the whole mov ie e.The movie also uses many great dramatic aspects to keep the viewer in suspense, for example , when the main character is in the shower and we see that the killer is coming but she doesn't expect it. The movie also has many plot twists that a person watching the movie would not expect, such as the ending of the movie. The movie has amazing cinematic effects such as camera a angles that emphasize the scariness or happiness of a certain place, object, or person. Some things about the movie Psycho I noticed could have been a bit better.O en thing noticed was that the effects were a bit subpart, or could have used work. In the e film, the scene hen the main character is being stabbed the blood is so obviously fake and t he acting was not really great, this made it a big downside for me because it made the movie no t seem as real, and I personally like when I feel like movies are real. Also I wish that they would have e left the background of Norman Bates a bit more of a mystery in t he end of the movie, instead of explaining every little detail. I like when movies leave me wondering about so meeting, and this movie just did not do that.Irony Malamute like the movie Psycho a lot, by the ending of the movie I was very happy with he movie. I really liked how the movie used a very realistic scenario, It made the whole movie very relatable, like it could possibly happen to me, or someone I know. I also liked how the movie kept me in suspense through the whole thing, it was a very fun movie to watch h, and a very well put together movie. So the two most important things that led me to really like e this movie were: how I could really identify with the main character of the movie, and how real sticks the movie was.The other key point that made me really like the movie was: how well the vie was put together and how suspenseful it was. In conclusion, really enjoyed the movie psycho. There were many great asps acts of the movie that liked. The movie also had its faults. There were a few things AIBO t the movie that I didn't like, like how unrealistic the effects were, and some scenes the acting w assn that great. The movie Psycho did have a lot of great things too, and overall I really liked the m vie. Would give the film psycho by Hitchcock a 4. 5 out of 5 for a rating because it was a great movie, but it wasn't flawless.

Quantitative Applications in Management

NTITATIVE MGNT QUANTITATIVE APPLICATIONS IN MANAGEMENT Course Code: MIB 105Credit Units: 03 Course Objective: The objective of this course is to develop the understanding of the various statistical models, used for decisions making in the functions of the management of any organization with respect to International Business. To equip the students with tools and techniques for application of concepts to real life problems for efficient managerial decision making. Learning Outcomes: At the end of the course students will be able to: Use statistical techniques to collect and analyse data Produce forecasts using statistical packages Apply quantitative techniques to business situations. Course Contents: Module I: Introduction Quantitative Decision Making – an overview, Collection , Classification & Presentation of Data, Measures of Central Tendency – Mean, Median, Mode, Geometric Mean & Harmonic Mean, Measures of Dispersion – Range, Quartile Deviation, Average Deviation & Standard Deviation. Module 2 : Probability , Probability Distributions & Decision theory Basic Concepts of Probability Discrete Probability Distribution Continuous Probability Distributions Decision Theory : introduction to decision making & decision environments Module 3 Sampling , Sampling Distributions & Testing of Hypothesis Sampling Fundamentals Different Methods of sampling Sampling Distributions Testing of Hypotheses: Hypothesis testing for means & proportions Module 4 Forecasting Techniques & Time Series Analysis Business Forecasting Correlation Regression analysis & its Applications for managers Various components of time series & their analysis Use of statistical packages such as MS Excel /SPSS for forecasting & analysis Module 5: Linear Programming Introduction of Operations Research, Scope and Models in Operations Research, Introduction of Linear Programming, Formulation of LPP & its applications to managers. Learning Methods: A series of lectures will impart information and be complemented by interactive tutor-led and student-led discussion. Teaching consists of 3 hours per week. The unit has thus been designed to use a variety of teaching methods that should help students to quantitatively study the various aspects of international business environment. Formative tasks and presentations will enable students to build towards the completion of their assignment during the delivery of the unit. Examination Scheme: Components |C1 |V |A |CT |EE | |Weightage (%) |10 |5 |5 |10 |70 | Text & References: Text: †¢ Rao AB, 2004, Quantitative Techniques in Business, Jaico Publishing House, Ist Edition References: †¢ Arora P. N. , Arora Sumeet, Arora S. , 2008, Comperihensive Statistical Methods, 2nd Edition, S. Chand †¢ Edward E. Qian, Ronald H. Hua, And Eric H. Sorensen, Quantitative Equity Portfolio Management: Modern Techniques and Applications Chapman & Hall/Crc Financial Mathematics Series, 2007 †¢ Levin R. I. & Rubin S. R. 2002, Statistics for Management, 9th Ed. Prentice Hall of India †¢ Gupta S P & Gupta M P, 2000, Business Statistics, 12th Ed. Sultan Chand & Sons †¢ Sharma J K, 1997, Operations Research: Theory & Application, Mac Millan India. Ltd. †¢ Hooda, R P,(2003),Statistics for business and economics,3rd,Macmillan Publication, New Delhi †¢ Richard C. Grinold And Ronald N. Kahn, Active Portfolio Management: Quantitative Theory and Applications, 1995

Annotated Biography Essays - Sport Club Do Recife, Sport

Annotated Biography Dayton, Kels. "Ask a Coach: Should I Specialize in One Sport in High School?"SportzEdge. News 8, 16 Sept. 2013. Web. 27 Dec. 2015. http://sportzedge.com/2013/09/16/ask-a-coach-should-i-specialize-in-one-sport-in-high-school-2/>. I used this article to support my claim that playing more than one sport in high school is good for athletes. You get a firsthand look at what college coaches look for from an actual college coach who knows about recruiting and has been doing so for 20 plus years. You also get examples of great athletes who played multiple sports in high school who are sports super stars such as LeBronJames Fakehany, Tom. "ONE-SPORT HIGH SCHOOL ATHLETES."1 Sport Athletes. 18 Dec. 1995. Web. 27 Dec. 2015. http://home.earthlink.net/tfakehany/1sport.html>. This article counters my claim that playing multiple sports is beneficial. The article states that even though schools support playing multiple sports focusing on one main sport is the best way to get recruited forthatsport.Frollo, Joe. "Playing Multiple Sports Builds Better Athletes." Playing Multiple Sports Builds Better Athletes. 24 Oct. 2014. Web. 27 Dec. 2015. http://usafootball.com/blogs/health-and-safety/post/8942/playing-multiple-sports-builds-better-athletes>. This article supports my claim that playing multiple sports will benefit more than hurt athletes in the long run. In the article there are examples of how playing multiple sports can help them develop duplicate skills to help them a better all-around athlete. "One Sport Athletes."High School Sports Stuff. 20 Jan. 2015. Web. 27 Dec. 2015. http://highschoolsportsstuff.areavoices.com/2015/01/20/one-sport-athletes/>. This article supports my claim that playing multiple sports is good.thearticle includes great points about skills picked from different sports that can be used in another sport. It also includes points about athletes who are not looking to be recruited, but who play for the fun of playing. Oz, M.D., Mehmet, and Michael Roizen, M.D. "Kids Should Play More Than One Sport."Newsmax. 8 Oct. 2014. Web. 27 Dec. 2015. http://www.newsmax.com/health/Dr-Oz/oz-dr-sports-children/2014/10/08/id/599330/>. This article supports my claim that playing multiple sports is good. The article includes facts from doctors about over repetitiveness from playing just one sport is a very high risk for injury. Satterfield,Lem. "Coaches Recognize Competitiveness in Players Who Play Multiple Sports."ESPN. ESPN Internet Ventures, 4 Oct. 2011. Web. 27 Dec.2015. http://espn.go.com/high-school/lacrosse/recruiting-road/story/_/id/7057666/coaches-recognize-competitiveness-players-play-multiple-sports>. This article supports my claim that playing multiple is very beneficial for athletes. In this article collegecoaches give their reasons for wanting to recruit multiple sport athletes because of their competitiveness. Wippel, Teresa. "Should Your Child Play Just One Sport?"-ParentMap. 1 Mar. 2007. Web. 27 Dec. 2015. https://www.parentmap.com/article/should-your-child-play-just-one-sport>. This depicts my claim that playing more than one sport is beneficial. The article includes points about the pressure being too much for kids to handle with doing more than one sport.

Questions 2 Essay Example | Topics and Well Written Essays - 500 words

Questions 2 - Essay Example It is the question of what could be done IF something else was to precipitate the exercise of power. Potential for power is arguably the most impactful on employees. If a specific individual determines that there is no further potential for advancement (power), i.e., they are topped out at their current level with a particular company, they are not likely to show initiative or even necessarily dedication to the position. Conversely, if there is a potential for gaining power, most employees are incentivized to do whatever is necessary to realize that potential. 2. Discuss positive and negative examples from your own work experience regarding political power bases in organizations. Also, address areas regarding the use of decision-making or the lack of it in organizations. I have seen both the positive and the negative side of political power in companies for whom I have worked. In one situation, the power of the company was solidly consolidated in the director/managers, with one being offsite and never around, and the other two working together. All department heads and supervisors reported to one of the two executives who always discussed everything and preserved a solid front. The employees at the lower levels had a low morale, as there was really nothing to aspire to in terms of promotion beyond the current place and as a result, there was a high turnover. At another place, there was a bit of an organic structure where the boss sought input from everybody. There was no doubt who the boss was—she owned the company—but everyone had a feeling of potential power when it came to important concepts because her management style was inclusive and non-threatening. Attorneys contribute a lot to the criminal justice system; if fact, were it not for attorneys the argument could be made that there would be no system. In the American criminal justice system (adversarial), two parties are represented by an

Journal Review of this article - The consequences of visual impairment Essay

Journal Review of this article - The consequences of visual impairment for childrens symbolic and functional play - Essay Example is paper will analyze, the importance of vision or how the lack of vision through some visual impairment will affect the overall development of the children, through a journal, The consequences of visual impairment for children’s symbolic and functional play written by V. Lewis, S. Norgate, G. Collis and R. Reynolds. The crucial formative years only functions as a perfect setting for the child to develop physically, intellectually and emotionally. And with the eye playing the chief role, the children with visual impairment are put at a disadvantage and the journal justifies it through lot of studies and surveys about functional and symbolic plays. Functional play is defined as the appropriate play with toys, which are physically similar to everyday objects but often of a different size. While symbolic play is defined as the play, in which the children will participate, where they will substitute something for something else. The main aim of the studies carried out in this journal is to find out, the effect, visual impairment (VI) will have on the symbolic and functional play of the children. Other aims of the study include, to explore the relationships between functional and symbolic play and language ability as well as autistic-like behaviors in children with VI. By using the Symbolic Play Test (SPT) and by using the Test of Pretend Play (ToPP), the study confirmed the previously reported fact that delay in the development of pretend play occurs in children with VI. And the final results of this study have clearly demonstrated that children with VI are more likely to produce functional and symbolic play in structured settings only. But even in the structured settings, they will be at a great disadvantage if they are required to play with several objects at a time. So this article gives lot of views and results that gives new meanings and reasons. The reasons for the total absence or partial absence of functional and symbolic play in visually impaired children

Graham T. Allison Research Paper Example | Topics and Well Written Essays - 750 words

Graham T. Allison - Research Paper Example national security and defense policy with a special interest in terrorism. He was an assistant secretary of defense in the first Clinton Administration. As director of BCSIA, Dr. Allison has assembled a team of more than two dozen leading scholars and practitioners of national security to analyze terrorism in its multiple dimensions†2. He catapulted to fame from the books that he wrote all involving foreign policy decision making, terrorism, and other conceptual models that became bestsellers. Contributions In the field of public management, Lynn (2001) cited the contention of Allision in a seminal article that emphasized, ‘The effort to develop public management as a field of knowledge should start from problems faced by practicing public managers’3 .From among his notable books were: his first book, the â€Å"Essence ofDecision: Explaining the Cuban Missile Crisis (1971), was released in anupdated and revised second edition (1999) and ranks among the all-time be stsellerswith more than 450,000 copies in print. His latest book, Nuclear Terrorism:The Ultimate Preventable Catastrophe, is now in its third printing and wasselected by the New York Times as oneof the ‘100 most notable books of 2004’†4.The three models of decision-making were deemed to be based on different levels of analysis. The Rational Actor or Unitary Government model assumed that the presence of the following factors: â€Å"unitary optimizing actor; government as a black box; government processes information according to the rules of optimizing rational action; complete information;and the internal structure of decision-making are based on rationality†5. The Organizational Process Model takes into perspectives the goals of the organization to be well defined and established; the choices are restricted on SOPs; where mission statements are explicitly stated and strategies and policies are directed towards the defined mission; and activities are depend ent on the resources and budget of the organization. Finally, the Governmental Politics Model, also called bureaucratic politics or government bargaining model, identified assumptions that focused on key individual decision makers as the unit of analysis; consider both formal and informal networks of power and communication as contributory and influential in decision-making; and where government action presupposed political bargaining process has been undertaken by various key players; to name a few. The different books that have contributed to expanding the knowledge of practitioners in the field of public management and foreign policy decision making are as follows: Avoiding Nuclear Anarchy; Bureaucratic Politics; Conceptual Models and the Cuban Missile Crisis; Essence of Decision; Fateful Visions; Remaking foreign policy; Windows of Opportunity and the latest, Nuclear Terrorism:The Ultimate Preventable Catastrophe6 . The Belfer Center for Science and International Affairs John F. Kennedy School of Government (BCSIA) (2004) has acknowledged the recognition and awards attributted to Allison as follows: â€Å"He served as Special Advisor to the Secretary of Defense under President Reagan and as Assistant Secretary of Defense in the first Clinton Administration, during which Dr. Allison received the Defense Department's highest civilian award, the Defense Medal for Distinguished Public Service, for "reshaping relations

Strategies for Improving Efficiency and Cost Reduction Essay

Strategies for Improving Efficiency and Cost Reduction - Essay Example As the shareholders are the legal owners of the company, therefore management has the fiduciary obligation to act in the best interest of the shareholders. Stockholders are often called shock absorbers as they provide risk capital to the company. The stockholders cushion the claims of other stakeholders. The value of any company can decline by as much as the value of equity capital. Without shareholders and their equity, the companies would have all been financed by debts and would continuously face financial anguish which results in liquidation or bankruptcy. The shareholder value approaches favorable strategies, by compelling managers to review business strategies based on prospective cash flows. The more company ability to generate cash, the more it can distribute to its shareholders. In short maximizing shareholders, wealth is equivalent to maximizing company's price. In order to attract the capital equity easily, many companies focus more on establishing shareholder value. Capit al equity is especially sensitive in those companies which are seeking to grow and operates in a risky environment. Every business profit is calculated by deducting expenses from the business incomes. The profit margin varies from business to business as the nature and size of the business requires different kinds of resources. The business needs resources for its development and each of this development has a cost to bear. No matter what type of business is your need human and financial resources needed to establish it. It is the utmost responsibility of the management of any company to provide quality resources at reasonable costs because they play the vital role in the business. The more company ability to generate cash, the more it can distribute to its shareholders. In short maximizing shareholders, wealth is equivalent to maximizing company's price. In order to attract the capital equity easily, many companies focus more on establishing shareholder value. Capital equity is esp ecially sensitive in those companies which are seeking to grow and operates in a risky environment. The profit margin varies from business to business as the nature and size of the business requires different kinds of resources. The business needs resources for its development and each of this development has a cost to bear. No matter what type of business is your need human and financial resources needed to establish it. It is the utmost responsibility of the management of any company to provide quality resources at reasonable costs because they play a vital role in the business.

Impact of External Environment on Apple Operations Essay

Impact of External Environment on Apple Operations - Essay Example On the other hand, the company internal factors that arise from external effects include strong brand name, diversified product portfolio, strong management team and mergers. To remain competitive and address the weaknesses of the poor relationship with the major competitor, it is imperative for the company to form more mergers with a large company such as Dell. In the same way, the company should utilize the available market opportunities by advertising its products through social sites such as facebook and twitter. This is in addition to establishing more sales outlets in the developing countries. One of the vital strategies that firms adapt to face off stiff competition in the contemporary business arena is the use of well-designed marketing plan that takes into consideration the effects of external environment on the operations of a firm. One of the companies that have attained a competitive advantage due to its effective marketing strategies is Apple Incorporation. Apple Inc. is an international company that deals with marketing and designing of computers hardware and software as well as household electronics products. Earlier on, the company was referred to as Apple computer incorporation (Adam, 2012). Apple Inc. which is headquartered in the US is well known for the quality and high-tech brands that have revolutionized communication. This marketing audit analyzes the impact of external environment on Apple operations by reflecting the current market situation of the company.The company is focused on becoming the market leader in the electronic and technology industry glob ally. According to the former chief executive officer, Mr. Steve Jobs, computers provided by Apple should be on every desk in the next 8 years. Apple Company will persist in offering innovative and revolutionized brands to its customer to meet their short term and long term demands.  

IFRS 15 Revenue from contracts with Customers Essay

IFRS 15 Revenue from contracts with Customers - Essay Example In addition, discussion of the key elements of the IFRS 15 and challenges facing entities will be undertaken. In conclusion, potential improvement in global performance reporting as a result of implementing the IFRS 15 will be identified. According to Wagenhofer (2013), effective and comprehensive revenue recognition framework plays a pertinent role in the provision of financial information to capital markets and facilitation of performance evaluation. Wagenhofer (2013) therefore noted that the information of revenue was important for the following purposes; informing capital providers, facilitation of performance evaluation and in the management of earnings. Revenue information underpins the effectiveness of the decision-making framework of capital providers (Holt 2013b). Information on revenue provides the basis of performance measurement by major companies thereby serving as the fundamental indicator of the financial status of the company. McConnell (2014) noted that the reporting on revenue provides the company’s financial information that includes gross income, gross profit and net income. Vis a vis, revenue provides capital marketers with vital valuation information within a given period. Assessment of t he revenue by financial analysts provides information on the size of the company and the trajectory of the growth pattern of the company. Additionally, revenue enables financial analysts to project future performance and growth of the company based on financial records such as market demand for the goods and services of the company. Therefore, comprehensive revenue information adequately advices investors and financial analyst on the current status of the company. Revenue information is further crucial in the management of the operations of a company. Revenue serves as a key tool in the evaluation of the performance of a company. According to Holt (2013c), most companies are guided by the statistics of their revenue in setting performance

Health Economics and Financing Coursework Example | Topics and Well Written Essays - 1250 words

Health Economics and Financing - Coursework Example In 1960, the government spent $4553 million on health insurance while the private sector accounted for $1855 million as expenditure. The level of expenditure increased year by year and for 2012, the level of government spending on healthcare was $770,087 million. The private sector expenditure was $29,761 million for the same period. The governments (federal, state and local) are the biggest investors in healthcare in the United States. The data in the tables indicate that the government spends the highest amount of funds in paying for healthcare. This means that the governments are the biggest sponsors of the healthcare than the private sector. The government paid more for healthcare than the private sector (Mooney, 2003). The private sector plays an essential role in the healthcare expenditure. In essence, though the government in the United States is more involved and pays the biggest role in paying for healthcare, the private sector plays a major role in the same. The government alone cannot satisfy all the healthcare needs of the citizens and therefore the private sector comes in to provide and help the government in paying for healthcare. The trends for prescription drugs indicate a decreasing trend as compared to that of for hospitals. Comparing year 2011 and 2012, the prescription drug spending slowed down. It grew by 0.4 percent only in 2012 as compared to the previous 2.5 percent growth in 2011. The rate of use of prescription drug reduced and people preferred hospitals prescriptions. This indicates a growing confidence in hospital services and increased use of hospital services by the citizens (Cutler, 2003). The slow in the trend of prescription drug is an opposite of the previous years where citizens preferred the prescription drugs than for hospitals. With the increased government payment of healthcare, citizens now prefer hospitals than drug prescription. In these data, the

Advertising- the seven sins of memory Essay Example for Free

Advertising- the seven sins of memory Essay INTRODUCTION As if effective marketing communication were not hard enough to achieve, even if we succeed in getting our message attended to and processed, and a positive intention formed, the very nature of memory may step in and upset everything. Memory distortion and plain old forgetting are unfortunate facts of life. The important question, however, is: can we do anything about it? As with most things, if we are to have any hope of dealing with memory problems and their impact upon advertising and other marketing communications, we must first understand what is going on. In this paper we will be looking at what Daniel Schacter (2001) has called the seven sins of memory: transcience, absent-mindedness, blocking, misattribution, suggestibility, bias and persistence. Most of what Schacter is dealing with involves declarative memory and not procedural memory, and as a result is highly dependent upon activity in the hippocampus. Although other brain structures are involved in mediating declarative memory, the hippocampus is critical, especially for tasks emphasising the representational as opposed to temporal properties of declarative memory. The hippocampus is always active in encoding new information for declarative memory. Nondeclarative emotional memory is also involved here, especially in the cases of bias and persistence, which means activity in the amygdala as well. There is compelling evidence that the amygdala is critical to emotional learning and memory (cf. Griffiths 1997). Imperfections in memory have obvious implications for the successful processing of advertising. Even if a positive intention is formed as a result of exposure to an advert, if a memory malfunction interferes with that intention, the advertising will be ineffective. The problems associated with these seven sins of memory, and what advertisers can do about it, are discussed below. THE SIN OF TRANSIENCE Forgetting that naturally occurs over time may be thought of as transcience. While the memory of what one did yesterday may be all but perfect, over time those memories tend to become more a generic description of what one expects to happen under those circumstances rather than what actually did happen. †¢Advertising implication: The sin of transience implies that what people recall from advertising is much more likely to reflect a generic description of what is expected about a brand rather than the specific benefits that are part of the message. This has clear implications for interpreting recall measures of advertising messages. But, more importantly, it also suggests that the specific content of marketing communication should be consistent with, or carefully integrated with, prior understandings of the brand. A recent advert for Reynolds Wrap illustrates this can be done with a headline Sticky Foods Wont Stic spelled out in cheese on a pan of lasagne, with a portion cut out of the corner cutting off the last letter of stick, revealing the aluminium foil, clean, beneath. Transcience increases with age. While older adults those over 50 years of age have the same ability to remember in the short term as younger people, over time, memory of specific detail deteriorates more rap idly. As a result, older adults tend to rely upon a general sense of knowing rather than specific recall. The problem of memory transience can be mediated by more elaborative encoding, essentially by stimulating the lower left frontal cortex. One popular way of trying to encourage more elaborate encoding is by using visual imagery mnemonics to facilitate memory. In fact, this idea goes back to the early Greeks. Unfortunately for marketing communication, not only does using visual mnemonics require a great deal of concentration and effort (and there is no easy way to encourage such effort), but for most people there is really very little evidence of general memory improvement using such techniques. †¢Advertising implication: However, one way to encourage more elaborative encoding to help reduce transcience is to relate information the target audience is interested in remembering with something they already know. In advertising, this could be encouraged with questions in the copy to stimulate elaboration: for example, in a recent advert for the Dodge Caravan with the headline What Idiot Coined the Phrase Stay at Home Mom? THE SIN OF ABSENT-MINDEDNESS When one fails to pay proper attention to something and as a result does not encode it properly, or when the information is actually in memory, but overlooked when needed to be retrieved, one experiences the sin of absent-mindedness. Absent-mindedness manifests itself both in failing to  remember past experiences as well as in failing to remember to do something in the future. Both, of course, can prove troublesome for marketing communication. Also, the fact that absentmindedness is more likely for routine experiences that do not in and of themselves require elaborative encoding (e.g. exposure to advertising) adds to the problem. Unfortunately, routine behaviour (which certainly includes such things as reading magazines and watching television) is associated with low levels of prefrontal cortex activity in the left inferior area, which makes it difficult to form vivid memories. Such automatic or superficial levels of encoding can also lead to something known as change blindness (Si mons Levin 1998), where people fail to detect changes over time, because of an inability to recall details. This has obvious implications for the introduction of new benefits over time in advertising campaigns, or for repositioning. Memories for past experiences may be classified as either recollections or familiarity. Recalling specific details from memory (e.g. remembering specific benefit claims from an advert) is defined as recollection. Familiarity is when one has a sense of simply being aware of something without recalling specific details (e.g. remembering seeing an advert, but not particular content). This difference is important, because when there is divided attention during exposure, there is a significant effect upon recollection, but little or no effect upon familiarity (cf. studies by Craik et al. 1996). †¢Advertising implication: Because one is more likely to pay partial attention rather than full attention to advertising, familiarity with advertising is more likely than recollection of specifics from the advertisement. This underscores the importance of maintaining a consistent look and feel over time (Percy et al. 2001), encouraging familiarity, and utilising imagery that will elicit a positive benefit (associated with the brand) even at low or even sub-cognitive levels of attention. Additionally, too much exposure, especially massed exposure, could lead to lower levels of specific recollection (as we understand from as long ago as Ebbinghaus 1885). Spaced exposures generally result in better memory, a finding demonstrated in Strongs simulations (1974) of various media schedules based upon Zielskes work, and more recently in fMRI studies conducted by Wagner et al. (1998). Remembering to do something in the future (e.g. buying an advertised brand the next time you are shopping) is described by psychologists as  prospective memory. Einstein and McDaniel (1990, 1997 with Shaw) have offered a useful way of looking at this idea of prospective memory, distinguishing between what they call event-based prospective memory, where we want to remember to do something at a specific event, and time-based prospective memory, when one wishes to remember to do something at a specific time in the future. An example of event-based prospective memory would be wanting to buy a new brand the next time you are at the store. An example of time-based prospective memory would be making sure you are home at 3p.m. to meet the delivery man. Why people experience prospective memory failure is that they are usually so preoccupied with other things in their lives that when the event occurs, or the time arrives when it is necessary to remember to do something, the correct associations in memory are not activated. †¢Advertising implication: Prospective memory failure may be minimised in advertising by using distinctive cues that are unlikely to be associated with other long-term memories (especially for competitive brands). It is important to establish links in memory with the appropriate category need in such a way that when a purchase or usage occasion occurs, it will trigger a memory of the intention to act. This is especially true for recognition-driven brand awareness, which means for most package goods products. In the store point-of-purchase material as well as packaging must be both sufficiently informative to trigger the stored memory of an intention to buy, and be distinctive enough to minimise confusion with other brand memories. Shoppers are almost always in a hurry and preoccupied with other things when they are in a store, and this may get in the way of attending to the appropriate prospective memory cue. This is just the sort of thing that goes on when a salesman creates a distraction, hoping you will forget all about your initial good intentions not to be influenced by his pitch, as we know from the literature on compliant behaviour (cf. Cialdini 2001). THE SIN OF BLOCKING We are all familiar with the sin of blocking, that all-too-familiar experience of recognising someone but not being able to remember their name. According to Schacter (2001), blocking is not the same thing as absent-mindedness or transience. In the case of blocking, the memory has been encoded and stored, unlike absent-mindedness. In fact, an appropriate  retrieval cue could be in place, but the association is just not made. Unlike transience, with blocking, the information is still in memory, but remains just out of reach when required. Because blocking generally occurs when trying to remember names, it potentially can be a problem for brand names. Blocking seems to originate in the left temporal pole, where there is a breakdown in the link made between the characteristics associated with something and the name by which it is known. The reason people often have trouble remembering someones name is that a persons name tends to be isolated in memory from any conceptual knowledge about that person and, as a result, difficult to retrieve. Most models of name retrieval hold that activation of phonological representations in memory occur only after activation of conceptual and visual representations. This is why it is easier to recall something about a person than to recall their name. It is also what can lead to remembering something about a product without being able to recall the brand name. Interestingly, names that are most likely to be blocked are familiar ones which have not recently been encountered (Burke et al. 1991. †¢Advertising implication: Brand names that are not well integrated or related to obvious associations with category need will be highly susceptible to blocking. If there are no logical and immediate links in memory between a brand name and the category need, there is the risk of occasional blocking. Arbitrary or more abstract brand names will be blocked more often than descriptive brand names, even when those names are equally familiar to people (cf. Brdant Valentine 1998). Brand names such as Vitalegs (a herbal gel that relieves tired legs) and Soft Scrub (a cleanser that enables you to clean without harsh scratching) illustrate good descriptive brand names that are less likely to be susceptible to blocking. To minimise blocking, it is necessary to suppress the retrieval of recently encountered information that is related to a recall cue so that the mind is not cluttered with irrelevancies that could interfere with the desired memory. †¢Advertising implication: When a brand possesses identical or similar benefits as the leading brand in its category, it will be that much harder to build an association for those benefits with the brand because of learned interference from advertising for the leading brand. This again suggests the need to have copy (and packaging as well as other marketing communication) unique to a brand in order to avoid multiple connections in  memory that could minimise or override the desired brand-related memory. Certain retrieval inhibitions that lead to blocking can be released if we encounter a sufficiently powerful cue (e.g. nondeclarative emotional memories) that helps us re-experience something in the same way in which it was initially experienced. Appropriate triggers in advertising or other marketing communication that elicit the correct emotional memories may help overcome retrieval inhibitions, and release positive memories for a brand. A wonderful advert for Nestls Toll House chocolate chips showing a mother with a pan of chocolate chip cookies fresh out of the oven with a little girl looking on in anticipation perfectly illustrates this point. THE SIN OF MISATTRIBUTION If one correctly remembers something learned, but attributes it to the wrong source, this is misattribution. Often referred to as unconscioustransference, it causes real problems with eyewitness identification. The problem stems from a strong sense of general familiarity, coupled with an absence of specific recollection. While the consequences of misattribution in advertising are obviously not as serious as they are with eyewitness identification, it can nevertheless cause marketers real problems. †¢Advertising implication: Avoiding misattribution requires more than simply retrieving appropriate benefits from memory. The benefit must be linked together in memory in such a way that you make the correct association of the brand with its benefit claim. This linking process is known as memory binding. All of the important brandbenefit associations in advertising must be bound together by the receiver into a unifying whole at the time of encoding. When advertising for different brands is visually or verbally similar, this memory binding is unlikely to occur, leading to memory conjunction error. Memory conjunction errors occur because people misattribute strong familiarity with similar (even if not identical) things from more than one source as coming from a single source; brand advertising in our case. Interestingly, a strong visualverbal congruence can help minimise misattribution (cf. Schacter et al. 1999). A recent series of adverts for Good Humor-Breyers uses the exact format and headline (Less fat, fewer calories, no guilt) for three brands: Popsicle, Breyers and Klondike. This would seem to almost encourage misattribution. THE SIN OF SUGGESTIBILITY Suggestibility in memory occurs because one tends to include information that has been learned from an outside source as something personally experienced. This information may come from any external source, including advertising or other marketing communication. While suggestibility is similar to the sin of misattribution, misattribution does not require suggestions from outside sources. But when the two combine, it is quite possible for us to develop memories of something which in fact never occurred. †¢Advertising implication: Interestingly, while suggestibility may be a sin of memory, in the world of marketing communication this sin may often become a blessing. For example, suggestive questions may produce memory distortions by creating source memory problems. As a result, advertising that utilises questions that remind people of a favourable brand association could occasion a memory for that positive experience, even if it never occurred, e.g.: Remember how easy it is to remove those nasty stains when you use our brand? Schacter has suggested that if you embellish a fake memory with vivid mental images it should make it look and feel like a true memory. This is based upon work done by Hyman and Pentland (1996) in successfully creating false childhood memories via suggestion, simply by asking subjects about things that never occurred. One of the important conclusions they drew from their work is that these false memories produce vivid visual images. †¢Advertising implication: The application to advertising is obvious. If a suggested favourable experience with a brand is reinforced with a strong visual image of such an experience, it should help seed a memory of a positive experience. In an extension of these ideas, we know that one of the best ways to elicit early childhood memories is to ask someone to visualise themselves as children. While there is no evidence that anyone can remember anything much earlier than about two years of age, because the areas of the brain needed for episodic memory are not fully mature until that age, with suggestive visualisation techniques one can create false memories for events going back almost to birth (cf. Spanos et al. 1999). The key here, as in all suggestibility, is expectancy. If one is instructed to expect something, and it seems plausible, it is possible to create rather strong false memories. †¢Advertising implication: It is very difficult to  suggest a false memory for something that runs counter to a recent or strong existing memory. If you dont like a brand, advertising is not likely to create a false memory that you do; nor should you try. But if a brand is one of a set of brands used by the receiver, it is certainly possible to suggest more positive experiences with that brand. And if it is a brand they have not used, if the advertising can relate it to a posit ive experience from childhood, it is quite possible to suggest positive memories for the benefit, and then link it to the brand. THE SIN OF BIAS The sin of bias reflects how current understandings, beliefs and feelings have the ability to distort how one interprets new experiences and the memory of them. Biases that are associated with memory of past experiences will greatly influence how one perceives and understands new information or situations. Schacter talks about five major types of bias: consistency, change, hindsight, egocentric and stereotypical biases. Gazzaniga (1998) has identified something in the left brain that he calls an interpreter that continuously draws upon peoples experiences and understanding of things in order to provide some stability to their psychological world. This would seem to be the neurological source of biases, and utilises such things as inferences, rationalisations and generalisations in relating the past with the present, enabling people to justify their present attitudes with past experiences and feelings. The left brain interpreter, however, is mediated by systems in the right brain that are more attuned to actual representations of what is going on in the world around us. Consistency and change bias Consistency bias reflects a tendency to behave (or believe) today in a fashion consistent with how one remembers similar previous experiences. When this happens, current experiences and feelings are filtered through and made to match memories of those past experiences and feelings. Because memories are not exact, people tend to infer their past beliefs, attitudes and feelings from what they are experiencing today. †¢Advertising implication: This suggests that for people who hold current positive attitudes toward a brand, advertising could imply they are of long standing. For brand switchers who include a particular brand in their purchase set, advertising  could imply a long standing preference for that brand: You know you have always liked this brand, why not buy more? Something similar occurs with change bias, where one remembers something being worse than it actually was, making what they feel now an improvement by comparison. Both consistency and change bias can occur beca use they help reduce cognitive dissonance, even when someone is not really aware of the source of the inconsistency they are trying to manage (Lieberman et al. 2000). Hindsight bias Hindsight bias is that familiar feeling that one has always known something would happen after becoming aware of the outcome. One is reconstructing the past to make it consistent with the present. The key here seems to be an activation of general knowledge. The new information is integrated with other general knowledge in semantic memory, and is not distinguished as such in making judgements. There is evidence that this selective recall is a function of the general knowledge that influences perception and comprehension, and a vulnerability to misattribution. †¢Advertising implication: Hindsight bias would seem to indicate that when exposed to advertising or other marketing communication one will recall benefit claims that are not actually made, but which would have been expected to be there because of the claims that actually were made. Work by Carli (1999) tends to support this idea. Recent adverts for Infusium 23 set up a beforeafter case, but leave out the before picture, wit h the headline You really think I would let them publish the before picture? This clever execution encourages hindsight bias as you imagine the before hair problem. Egocentric bias The self plays an important role in ones ongoing mental life, and is at the root of egocentric bias. When encoding new information by relating it to the self, memory for that information will be better than other types of encoding. This is because people are more likely to value their own understanding of things, among other reasons because the self-concept plays a key role in regulating mental activity. As Taylor (1989) and her colleagues have pointed out, individuals do not see themselves objectively. †¢Advertising implication: The implication is obvious: include personal references in advertising and other marketing communication. Moreover, given  our tendency to see ourselves in a positive light, it follows that memories related to ourselves will be seen in a self-enhancing light. This suggests that copy asking people to remember a situation in a positive light should encourage an egocentric memory bias, e.g.: remember when you . In the same way, egocentric bias can resul t from exaggerating the difficulty of past experiences: remember how hard it was to . This idea is well illustrated in a campaign for National Rails Senior Railcard, where a dated-looking picture of a young child is featured, with headlines like Remember what it was like to go somewhere for the first time and Remember how it felt just to let yourself go. THE SIN OF PERSISTENCE Research has shown that emotionally charged experiences are better remembered than less emotional occasions. The sin of persistence involves remembering things you wish you would forget, and it is strongly associated with ones emotional experiences. †¢Advertising implication: Emotionally-charged information automatically attracts attention; and even in the briefest exposure, the emotional significance of it will be retrieved from nondeclarative emotional memory, and evaluated as to how that information will be encoded. Understanding the emotional associations generated by specific advertising is critical. Because people are more likely to remember the central focus of emotionally arousing information rather than peripheral details, it is essential to tie the brand in marketing communication to the appropriate emotion. Otherwise, it will become peripheral to the information conveyed (a problem with a lot of highly entertaining advertising). There is evidence that persistence thri ves in negative emotional situations such as disappointment, sadness and regret. Ones memory of traumatic experiences is persistent, and while these unwanted memories may occur in any of the senses, visual memories are by far the most common. Research reported by Ochsner (2000) supports this idea. He found that when people recognise a positive visual image they tend to just say it is familiar to them. But when they recognise negative visual images, people relate detailed, specific memories of what they thought and felt when they were originally exposed to the picture. †¢Advertising implication: All of this underscores the importance of the visual images in advertising and other forms of marketing communication. Because persistence thrives in a negative emotional climate,  if advertising illustrates disappointment or problems dealing with a situation, which is resolved by using the brand, this should tap into any persistent memories of product dissatisfaction (always assuming such dissatisfaction). It also suggests that for appropriate product categories (especially those reflecting high-involvement informational decisions such as medical or other insurance, financial planning, and so forth) visual reminders of past problems which could be avoided with a brand should be an effective strategy. Such a strategy should also be equally effective in situations where there is strong psychological risk involved, e.g. reminding young people of a social disaster which would never occur if they used our brand. The root of much of this kind of activity is centred within the amygdala, the source of nondeclarative emotional memory. It is the amygdala that regulates memory storage, and can release hormones that can force us to remember an experience vividly (LeDoux 1996). And as we have already noted, this response by the amygdala is much more likely to occur for negative than positive experience. †¢Advertising implication: For appropriate product categories, it could make sense to create situations in advertising that suggest possible threats to the receivers wellbeing. This threat may then well intrude upon active memory when thinking about the category, with our brand linked to avoiding the trouble. This is well illustrated in a recent advert for Imitrex, an ethical drug for migraine, that uses the headline I cant let a migraine call the shots thats why I use Imitrex. SUMMARY Schacter has provided us with an extremely useful framework for looking at memory problems: his seven sins of memory. Each of these imperfections (in his words) has the potential for interfering with the successful processing of advertising and other marketing communication. Recent work in neurobiology, utilising the recent technology of fMRIs (functional magnetic resonance imaging) and PET scans (positron emission tomography), has shown us that our earlier understanding of memories as snapshots stored away in the mind ready to be recalled is not how the brain works. Memories for objects and experiences are decomposed into a number of different parts and those parts are stored in various areas of the brain, waiting to be reassembled and remembered. This underscores why memories are rarely  perfect, and why they can be potentially unreliable. As this discussion makes clear, effective communication faces a number of formidable hurdles in memory. However, forewarned with this knowledg e, we are in a better position to avoid or at least minimise some of these potential problems. To help advertising communication overcome the seven sins of memory, advertisers should: †¢ensure the message is carefully integrated with how a brand is understood (transcience) †¢encourage elaboration of points the target is interested in remembering (transcience) †¢use personal references, especially to positive memories (bias) †¢imply current positive brand attitudes are of long standing (bias) †¢tie brands to appropriate emotions (blocking, persistence) †¢use distinctive cues not likely to be associated with other longterm memories (absent-mindedness) †¢create a unique brandbenefit claim link (misattribution) †¢establish links in memory to appropriate category need (absentmindedness) †¢make sure those links are well integrated with obvious associations to the category need (blocking) †¢ensure a consistent look and feel over time to encourage familiarity (absent-mindedness) †¢use strong visual images to create or reinforce positive memories associated with the brand (suggestibility) †¢utilise reminders of past problems that could be avoided or solved by the brand (persistence). If these points are considered in the creation of advertising executions, one is well on the way to avoiding, or at least minimising, problems inherent in how memory works. REFERENCES Brdant, S. Valentine, T. (1998) Descriptiveness and proper name retrieval. Memory, 6, pp. 199206. Burke, A., Mackay, D.G., Worthley, J.S. E. Wade (1991) On the tip of the tongue: what causes word failure in young and older adults? Journal of Memory and Language, 30, pp. 237246. Carli, I.L.L. (1999) Cognitive reconstruction, hindsight, and reactions to victims and perpetrators. Personality and Social Psychology Bulletin, 25, pp. 966979. Cialdini, R. (2001) Influence: Science and Practice (4th edn). Boston: Allyn and Bacon. Craik, F.I.M., Govoni, R., Naveh-Benjamin, M. Anderson, N.D. (1996) The effects of divided attention on encoding and retrieval processes in human memory. Journal of Experimental Psychology: General, 125, pp. 159180. Ebbinghaus, H. (1885/1964) Memory: A Contribution to Experimental Psychology. New York: Dover. Einstein, G.O. McDaniel, M.A. (1990) Normal  aging and prospective memory. Journal of Experimental Psychology: Learning, Memory, and Cognition, 16, pp. 7 17726. Einstein, G.O., McDaniel, M.A. Shaw, P. (1997) Aging and prospective memory: the influence of increased task demands at encoding and retrieval. Psychology and Aging, 12, pp. 479488. Gazzaniga, M.S. (1998) The split brain revisited. Scientific American, 279, pp. 5055. Griffiths, R.E. (1997) What Emotions Really Are. Chicago: The University of Chicago Press. Hyman, I.E. Jr. Pentland, J. (1996) The role of mental imagery in the creation of false childhood memories. Journal of Memory and Language, 35, pp. 101117. LeDoux, J.E. (1996) The Emotional Brain. New York: Simon and Schuster. Lieberman, M.D., Ochsner, K.N., Gilbert, D.T. Schacter, D.L. (2000) Do amnesiacs exhibit cognitive dissonance reduction? The role of explicit memory and attention in attitude change. Psychological Science. Ochsner, K.N. (2000) Are affective events richly recalled or simply familiar? The experience and process of recognizing feelings past. Journal of Experimental Psychology: General, 124, pp. 242261. Percy, L., Rossiter, J.R. Elliott R. (2001) Strategic Advertising Management. Oxford: Oxford University Press. Schacter, D.L. (2001) The Seven Sins of Memory: How the Mind Forgets and Remembers. Boston: Houghton Mifflin Company. Schacter, D.L., Israel, L. Racine, C. (1999) Suppressing false recognition: the distinctiveness heuristic. Journal of Memory and Language, 40, pp. 124. Simons, D.J. Levin, D.T. (1998) Failure to detect changes to people during realworld interactions. Psychonomic Bulletin and Review, 4, pp. 501506. Spanos, N.P., Burgess, C.A., Burgess, M.F., Samuels, C. Blois, W.O. (1999) Creating false memories of infancy with hypnotic and non-hypnotic procedures. Applied Cognitive Psychology, 13, pp. 201218. Strong, E.C. (1974) The use of field experiment al observations in estimating advertising recall. Journal of Marketing Research, 11, pp. 369378. Taylor, S.E. (1989) Positive Illusions. New York: Basic Books. Wagner, A.D., Schacter, D.L., Rolfe, M., Koutstaal, W., Maril, A., Dale, A.M., Rosen, B.R. Buckner, R.L. (1998) Building memories: remembering and forgetting of verbal experiences as predicted by brain activity. Science, 281, pp. 11881191.

Contemporaneity Rule Essay Example for Free

Contemporaneity Rule Essay It is a principle of English law that the actus reus and mens rea must coincide. That is they must happen at the same time. This is sometimes referred to as the contemporaneity rule or the coincidence of actus reus and mens rea. However, the courts often apply a flexible approach in holding that the actus reus is a continuing act. Thabo-Meli v R [1954] 1 WLR 228 Privy Council The four appellants were convicted of murder. They had planned to kill a man and then make it look like an accident. They took him to a hut and beat him over the head. Believing that he was dead, they then took his body to a cliff and threw it off. Medical evidence showed that the deceased died from exposure of being left at the bottom of the cliff and not from the blow to the head. They appealed against their convictions on the grounds that the actus reus and mens rea of the crime did not coincide. That is to say when they formed the intention to kill, there was no actus reus as the man was still alive. When they threw him off the cliff, there was no mens rea as they can intend to kill someone they believed was already dead. Held:Convictions upheld. The act of beating him and throwing him off the cliff was one continuing act. Lord Reid: It appears to their Lordships impossible to divide up what was really one transaction in this way. There is no doubt that the accused set out to do all these acts in order to achieve their plan and as parts of their plan; and it is much too refined a ground of judgment to say that, because they were under a misapprehension at one stage and thought that their guilty purpose and been achieved before in fact it was achieved, therefore they are to escape the penalties of the law. Fagan v MPC [1969] 1 QB 439 A policeman was directing the defendant to park his car. The defendant accidentally drove onto the policemans foot. The policeman shouted at him to get off. The defendant refused to move. The defendant argued at the time of the actus reus, the driving onto the foot, he lacked the mens rea of any offence since it was purely accidental. When he formed the mens rea, he lacked the actus reus as he did nothing. Held:The driving on to the foot and remaining there was part of a continuing act. R v Hale [1978] 68 Cr App R 415 The two defendants broke into a womans home. One went upstairs and took some jewellery from her bedroom. After taking the jewellery the two of them tied her up. They were convicted of robbery and appealed on the grounds that the force came after they had appropriate the jewellery and thus did not come within the requirement of being immediately before or at the time of stealing. Held:Convictions upheld. The appropriation of the jewellery was a continuing act. Eveleigh LJ: To say the conduct is over and done with as soon as he laid hands on the property is contrary to common-sense and to the natural meaning of the words. The act of appropriation does not cease. It is a continuous act and it is a matter for the jury to decide whether or not the appropriation has finished. The Law of Robbery The offence of robbery is contained in s.8 of the Theft Act 1968. In criminal law, robbery is a form of aggravated theft, in that it involves the offence of theft plus force or threat of force on a person. The maximum sentence for robbery is life imprisonment. Under s.8 of the Theft Act 1968 a person is guilty of robbery if he steals, and immediately before or at the time of doing so, and in order to do so, he uses force on any person or puts or seeks to put any person in fear of being then and there subjected to force. The principle of all the cases above will be : Actus reus and men rea must be coincide in the point of time for the accused to be guilty

Science Empiricism Rationalism

Science Empiricism Rationalism The term social science is a misnomer which masks the necessarily different epistemic methods and ontological realities consistent with natural and social realms respectively. Critically appraise this claim In this essay I intend to dispute the notion that the term social science is a misnomer. Firstly, I will define social science, and then focus on the differences between rationalism and empiricism without whose existence there would be no epistemology. Empiricism will receive more attention due to the fact that that it has become the dominant epistemic approach, systematically and rigorously expressed through its offspring, ie ,materialism, sensism, positivism and naturalism. Second, I intend to allow ontological realities to manifest themselves through Kants articulation as both an empiricist and a rationalist. This will dispel uninteresting dichotomies and allow one to stand back, as it were, from ones own analysis of the topic. EPISTEMIC APPROACHES WITHIN THE NATURAL AND SOCIAL SCIENCES:Rationalism and Empiricism. According to Marshall social science is a general label applied to the study of society and human relationships†¦The designation of an area of study as a social science usually carries the implication that it is comparable in many ways to a natural science (1994 :493). The implication here is that natural and social reality can be studied in the same way because both realities consist of relationships between facts, eg, cause and effect. Note should be taken of the fact that rationalists and empiricists, despite their different approaches in their quest for knowledge, have both contributed immensely to the birth of different academic disciplines to which even modern day intellectuals subscribe. More interesting is that each of the two epistemic approaches claims their method of enquiry gives birth to valid information or certainty. According to Hamlyn rationalism ,whose founder is Descartes is an epistemological doctrine that puts weight on reason or understanding, as distinct from the senses or sense perception(1987:134).On the other hand empiricists believe the only source of knowledge is experience. John Locke held the view that the scope of our knowledge is limited to, and by, our experience(Stumpf,1983:254). RATIONALISM (i)Descartes: This philosophical movement was initiated by Descartes and carried on with varying degrees of thoroughness by Spinoza and Leibniz†¦(Hamlyn, 1987:134). A rationalist relies on logic and principles of reasonableness in order to arrive at a conclusion. One would clarify this by giving an example popularized by Rene Descartes that it is only in relation to thinking that I am certain that I exist(Hamlyn,1987:138).Descartes continues to maintain that existence must be a property of a being who is conceived of as possessing all attributes in perfection (Hamlyn,1987:141).Kant opposed this view citing experience was not a property of a thing in the way that Descartes supposes. Leibniz went further by maintaining that existence depends on whether that conception is coherent or involves a contradiction(Hamlyn,1987:140).One can partly agree with Descartes view that existence is a property of a being, but to say that its creator is perfect is a product of human imagination. Perfection, by th e way, remains an imaginary construct when taking into account the context in which Descartes states his case. For example, in order for one to be declared perfect, one has to adhere to the standard guidelines which should be followed in order to create a particular thing or use a previous model as a yardstick or even improve on it. It is ones belief that rationalism has not been a dominant epistemic approach. Kant and Locke, for example, have imbibed both epistemic approaches. To take it further most modern day individuals employ both approaches in their daily activities. (ii)Spinoza There was also another rationalist called Spinoza in whose views rationalism received its most systematic and rigorous expression. His main work was called ethics. According to Stumpf ethics is concerned with actions that can be labeled right or wrong, good or bad, desirable or undesirable, worthy or unworthy. Also, ethics, is concerned with ones personal responsibility, duty, or obligation for his behaviour(1983:1)His concern with ethics should be understood in its proper context in that both the means and goals of social science investigation are intrinsically bound up with ethical considerations, especially when conducting research involving human subjects, eg., protection of privacy through informed consent. According to Hamlyn Spinoza provides †¦a striking contrast with Descartes ,who had little concern with things ethical(1987:149).Spinoza felt that there are three kinds of knowledge, ie, knowledge of vague experience- when we generalize from casual and confused experience. The second kind is identified with reason, and the third one is intuition(Hamlyn,1987:152).The second and third kinds of knowledge reflect a rationalist view in that they are necessarily true, and reason regards things as necessary (iii)Leibniz According to Stumpf Leibniz was dissatisfied with the way Descartes and Spinoza had described the nature of substance because he felt they had distorted our understanding of human nature(1983:246).Spinoza defines substance as that which is in itself: I mean that the conception of which does not depend on the conception of another thing from which it must be formed(Stumpf,1983:241).Leibniz on the other hand takes it that substance as a basic form of existence must be absolutely simple ,for if it were complex it would be secondary to whatever it is composed of (Hamlyn,1987:159).This means that Leibniz and Spinoza somehow agree that substance should not depend on anything other that itself to exist. But one would argue that their view has defied logic in that every entity or substance is an offspring or a product of a particular thing. It is interesting that Leibniz, despite being a rationalist, sought empirical evidence to defend his principle that no two substances can differ solo numero (Hamlyn, 1987:162-163). He pointed to considerations that tree leaves are all different, and subscribed to similar evidence which was assessed through the newly invented microscope. EMPIRICISM According to Comte, empiricism is an epistemological doctrine that all knowledge proper must be subject to canons of verification in terms of experience(Hamlyn,1987:275). Marshall (1994:149) defines empiricism as a term often used, loosely, to describe an orientation to research which emphasizes the collection of facts and observations, at the expense of conceptual reflection and theoretical enquiry. This implies that knowledge must undergo rigorous interrogation so as to be sure that it has not defied science. Empiricism presents itself in four ways: Materialism, sensism, positivism, and naturalism. (i)Materialism: According to Marshall materialism means a range of metaphysical positions (philosophical views about the fundamental nature of reality)†¦Whereas in classical times matter had been opposed to form, the dominant early modern contrast was between matter and spirit or mind(1994:315).Thinking of societies in terms of physical or material properties may be called materialism. We must also explain nature in terms of materialism. (ii)Sensism According to Knight all materialists are of course sensists†¦Locke as one the empiricists, derives all simple ideas from external experience (sensations), all compound ideas modes, substances) from internal experience (reflection) (1999:1-see bibl.12 ).One can argue that sensism is problematic in that perceptions and judgements may differ with different individuals, leading to incessant speculation. (iii)Positivism The acknowledged founder of positivism was the French philosopher and social scientist Auguste Comte. He also came up with the invention of the term Sociology.In the context of positivism, positive facts are things that can be observed or measured. Positivists argue that only that which can be observed and measured can be studied†¦(Le Roux et al,1986:174).This means that positivists regard grounding as very important in positive facts. An example would be Durkheims statement that there is a relationship between social integration and suicide(Haralambos,1980:496).This is real in that integration of people from various backgrounds, with different cultures can cause tension , alienation and personality disorganization According to Keat and Urry several conventionalist philosophers of science have been influenced by the later writings of Wittgenstein, and realist philosophy of science has partly been developed from the standpoint of scientific realism, a position which is opposed both to logical positivism and also to the movement of analytical philosophy inspired by Wittgenstein, Ryle and Austin(1980:6).It must be understood that although the realist and the positivist share amongst others a conception of science as an empirically-based, rational and objective enterprise, there is an important difference between explanation and prediction. Keat and Urry say that, for the realist, a scientific theory is a description of structures and mechanisms which causally generate the observable phenomena, a description which enables us to explain them(1980:5) It is worth mentioning how these varying accounts of positivism and realism expose knowledge as an elusive concept. After ones acceptance of positivism as irrefutable conception of the natural science, realism demands that we discover the necessary connections between phenomena, by deconstructing the observable phenomena. According to Keat and Urry†¦we must get beyond the mere appearances of things, to their natures and essences(1980:5).In a nutshell one can say that we have to peel away layers of constructed meaning to reveal the underlying layers of meaning that were suppressed or assumed in order for the phenomenon to take its actual form. Focus will be on three empiricists: (i)John Locke:(1632-1704) According to Hamlyn, the purpose of Locke is to enquire into the original, certainty, and extent of human knowledge, together with the grounds and degrees of belief, opinion and assent, without meddling with the physical consideration of the mind(1987:168-169).This implies that he is concerned with the limits of human understanding and one is bound to believe that Locke does not want any kind of social construct to be attached to this process, so as to give it independence. According to Kenny, Locke is forever talking about ideas(1994:129).This is evident in his first book entitled Of Innate Notions which contains a sharp attack on the notion of innate ideas. Hamlyn says Locke is concerned with two things: (i)whether there is innate knowledge of principles; and (ii)whether what he sometimes calls the materials of that knowledge; the ideas on which the knowledge is based, are innate. That distinction between knowledge and ideas affects the whole Essay(1987:169).One might assume that Lockes preoccupation or obsession with ideas was prompted by his intellectual rival, Descartes, who according to Kenny wrote that an infant in its mothers womb has in itself the ideas of God, itself, and all truths which are said to be self-evident, it has these ideas no less than adults have when they are not paying attention to them, and it does not acquire them afterwards when it grows up(1994:128). One can argue that innate ideas do exist, and they mature with time because exposure to externalities. The outside world will decide on their validity. Marshall says that Peter Berger and Thomas Luckman, in The Social Construction Of Reality(1966), view social processes as a dialectic of externalization and internalization(1994:167).According to Stumpf, Lockess fellow empiricists Bacon and Hobbes had urged that knowledge should be built upon observation (1983:254).This means that knowledge should be a product of scientific enquiry. Locke discarded the notion that we all came here with a standard stock of ideas built into the mind(Stumpf,1983:257).He said the origin of his ideas is experience, and experience takes two forms, sensation and reflection. What he elucidated was that we cannot have the experience of reflection (mind taking note of its operations) until we have had the experience of the sensation (ideas). (ii)George Berkeley: (1685-1752) Berkeley was influenced by Locke although according to Kenny, his importance in philosophy is largely as a critic of Locke(1994:140).His principal criticisms focus on three heads: the notion of abstract general ideas, the distinction between primary and secondary qualities, and the concept of material substance(1994:140).Because of Berkeleys criticism, Lockes empiricism is reduced into a unique form of idealism. 1.ABSTRACT IDEAS Lockes view that words represent ideas and general words correspond to abstract general ideas has come under attack from Berkeley. Locke says in his Essay, that according to the representational theory, a general idea is a particular idea which has been made general by being made for all of a kind, in the way in which a geometry teacher draws a particular triangle to represent all triangles(Kenny,1994:140).There is also what Kenny calls the eliminative theory, according to whom the general idea is a particular idea which contains only what is common to all particulars of the same kind. Berkeley is interested in how Locke combines features of the two theories. According to Kenny, Berkeley says it takes pains and skill to form the general idea of a triangle-for it must be neither oblique nor rectangle, neither equilateral, equicrural nor scalenon, but all and none of these at once(1994:140).One can say that eliminative theory and representational theory are two sides of the same coin in that in eliminative theory, the idea becomes a general idea when the unwanted group is eliminated. With regard to the representational theory, an idea becomes a general idea when all subscribe to it. Kenny accuses both Locke and Berkeley of using the word idea to mean to mean indifferently a sense-experience, an image, a secondary quality, or a concept(1994:140). IDEAS AND QUALITIES We must move from the premise that one of Berkeleys views is that distance is not something immediately perceived but something constructed from certain orderly relations of the ideas of different senses in the mind. According to Shand, the equating of ideas with sensible things, which thereby makes sensible things mind-dependent, eliminates each of the following forms of skepticism produced by materialism and Cartesianism(1993:132): (a)The existence of sensible things. The problem is solved because the skeptic cannot drive a wedge between ideas if the objects of sense are ideas. (b)The nature of sensible things. Science aspires only to map the regular correlations between ideas ,that is between phenomena. (c)The existence and nature of God. The problem is eliminated by making God indispensable. Gods existence is seen as the real cause of those ideas that are not caused by our imaginations and as the sustainer of those ideas we do not actually perceive, the supposition that God does not exist is refuted by almost every experience we have. (d)How matter and spirit can interact. This problem is eliminated by denying the existence of material substance; then the problem of interaction between spirit and matter simply does not arise(1993:132-133) The implication here is that Berkeley believes that anything that can be sensed actually exists. THE CONCEPT OF MATERIAL SUBSTANCE (i) One should also note that Berkeley is an opponent of materialism. According to Shand, Berkeley it is impossible for matter to have only primary qualities such as extension, solidity, movement. He believes that we cannot conceive of a shape which is no colour, and therefore the conception of matter required for materialism is impossible. He instead suggests that all matter should have all secondary qualities, from which primary qualities cannot be separated (1993:133).One can assume that he is referring to qualities such as weight, sound, taste and identity. To say that every matter must be able to move is not accurately correct in that not all matter is a living organism; (ii) Berkeley says that what exists has got to be a product of something. In his own words he argues that it is a logical contradiction to talk of conceiving of a thing which exists unconceived (Shand,1993:133).But Shand sees this as a fallacious argument in that it is not possible for A to be conceived of, and at the same time both exist and be a thing unconceived, but that does not mean at some other time A could not exist as an unconceived-of A, thus there is nothing contradictory in A existing unthought about (1993;133).This means that A does not necessarily have to be thought about in order to exist. (iii) Berkeley argues that if secondary qualities (colour, taste, heat, sound, etc.) are ideas in the mind, as Locke does, then the same applies to primary qualities (shape, size, motion, solidity),for these two vary with the observer (Shand, 1993:133).Colour is arguably not an idea in the mind because one can see it. It is not clear whether, according to Berkeley, secondary qualities also include things that one cannot touch. (iv) This argument pertains to pain and heat. Berkeley holds the view that when we are close to the, heat is felt as pain in the mind, and when we are a distance away the heat is merely felt as warmth (Shand,1993:133-134).The argument here is that since the pain is not in the fire, then it must be in the mind. (v) Berkeley compares the notion of matter with what Locke has to say about substance in general. Locke suggests that substance is characterized by being the support of all qualities, the qualities cannot subsist alone. But Berkeley argues that an attempt to give substance a positive characterization is impossible, since to do so would attribute qualities to it. This would render substance a qualityless something. Although Berkeley sees this as a perfectly flawless argument, he believes that no materialist would suggest that matter is qualityless (Kenny,1994:134).This would mean that substance and qualities cannot exist in the absence of the other. DAVID HUME (1711-1776) He is said to have carried empiricism to its fullest expression. He believed the scientific method could lead us to a clear understanding of human nature and in particular the workings of the human mind(Stumpf, 1983:270-271).Some commentators find it difficult the precise position of Hume. The difference with Hume was that if we used the scientific method to determine truth, we must according to Stumpf, accept the limits of knowledge(1983:272).Probably he was expressing doubt about the efficacy of scientific enquiry in clarifying pertinent issues. According to Hamlyn, the doctrine that every simple idea is derived from simple impression is the center-point of Humes empiricism, and that it is crucial for his philosophy(1987:190).Both Hume and Locke opine that impressions are of sensation but disagree on reflection because Humes account seems different from Lockes. He (Hume) holds the view that impressions are distinguishable from ideas by their superior force and vivacity(Hamlyn,1987:190).This might be the case because of the complexity of impressions. Hamlyn sees this as a very important principle, and one which Hume inherited from Berkeley which is :one cannot distinguish between impressions and ideas by reference to anything outside them, only by internal properties such as their liveliness(1987:190).One can simplify this by making reference to pain. The only person who feels the pain is the one who is hurt and nobody else. One cannot for example, merely look at the husband and confirm that the wife is feeling pain , nor can the husband know how much pain is felt by the wife. NATURALISM According to Knight, naturalism consists essentially in looking upon nature as the one original and fundamental source of all that exists, and in attempting to explain everything in terms of nature(1999:1). What this means is that all events find their satisfactory experience within nature itself. There are two traditions that claim to understand the problem of naturalism. These are the naturalist and anti-naturalist traditions. The former claims that the sciences are (actually or ideally) unified with positivist principles. For the latter the subject matter of the social sciences consists essentially of meaningful objects, and their aim is the elucidation of the meaning of these objects(Bhaskar, 1979:241). A naturalist traditions association with positivist principles means that it relies on measurement and observation in order to study a phenomenon. The anti-naturalist tradition, one would argue, looks beyond observable phenomena by enquiring as to what the object is made of. Bhaskar argues that the two disputants ironically share a common error in accepting an essentially positivist account of natural science, or at least an empiricist ontology. One would argue that there is nothing wrong in adopting a positivist approach when interrogating natural science, because essentially positivism deals with things that can be observed and measured. It must be understood that there is a fundamental contrast between social and natural science. With regard to the latter the discovery of intelligible connections in its subject matter is not equally the goal of natural scientific explanation(Bhaskar,1979:2). Instead this applies to social science. It is argued that the recent developments in the philosophy of science permit a reconsideration of the problem of naturalism(Bhaskar, 1979:3). These could be the varying views brought about by the naturalists and anti-naturalists. For example, Winchs anti-naturalism depends on empiricist theories of existence and causality. Now Bhaskar argues that if science employs a causal criterion for ascribing reality and causal laws are tendencies, his contrast collapses(1979:3). This means that if causal laws apply to science, then it applies top both natural and social science, and more important is it has become a tendency; Bhaskar defines naturalism as the thesis that there is (or can be) an essential unity of method between the natural and social services. It has two species: reductionism which asserts that there is an actual identity of subject matter as well, and scientism, which denies that there are any significant differences in the methods appropriate to studying social and natural objects, whether or not they are actually (as in reductionism) identified (1979:3).What is noteworthy is that these factions of naturalism talk in universals almost to a point of denying an opposite view the right to existence. In a nutshell, science is just whatever scientists do, and it is expected of them to differ in the way they solicit knowledge. ONTOLOGICAL REALITIES Marshall defines ontology as anyway of understanding the world, or some part of it, must make assumptions(which may be implicit or explicit) about what kinds of things do or can exist in that domain, and what might be their conditions of existence, relations of dependency, and so on(1994:367).He goes on to say the core of the philosophical project of metaphysics is to provide an ontology of the world as a whole. One will note that by focusing on the world as a whole, there will be a systematic arrangement of the relations between the social and natural sciences. Focus will be on Kant because he is both an empiricist and rationalist. KANT We must move from the premise that Kant is both an empiricist and a rationalist, in that he tried to reconcile rationalism empiricism by arguing that while knowledge itself comes from experience, the mind uses reason to structure knowledge(Prof. McLeary, see bibliography-No.11).Kant is described as a person who was more interested in science than philosophy, with the aim of making it truly scientific(Kenny, 1994:167).This shows that he really is both an empiricist and a rationalist in that he felt philosophy should also undergo the same rigorous interrogation as other academic disciplines, including the natural sciences. According to Kenny the distinction between a priori and a posteriori is central to Kants undertaking. A priori knowledge which is independent of all experience†¦In addition to a priori knowledge there is also empirical knowledge, knowledge derived from experience which Kant calls knowledge a posteriori'(1994:167).With regard to a priori knowledge, one can cite space as an example because yet one knows it exists. A posteriori refers to things we have seen, or touched or even felt. According to Shand, knowledge for Kant, as for Leibniz, had to be necessary and universally valid(1993:161).We are tempted to believe that if information was not universally accepted as fact, then it would not be regarded as knowledge. Kenny says Kant regarded all of mathematics as belonging to this realm: arithmetic and geometry were synthetic, since they extended our knowledge widely beyond pure logic, and yet they were a priori, deriving not from experience but from intuition(1994:168).This is an interesting philosophical statement in that two contradictory phenomena are combined to produce something qualitatively new, independent of experience, an understanding of which does not require one to be taught or even think hard.coeb ebr seebebw oreb ebk ineb foeb eb! Kant says there are two pure forms of sensible intuition, serving as principles of a priori knowledge, namely space and time(1994:169).It must be noted that both time and space can never be touched. After having asked himself what time and space were, he then came up with the answers. He made a distinction between a metaphysical exposition of an a priori concept and a transcendental exposition. Marshall defines metaphysics as a philosophical project which devises theory of the nature or structure of reality, or of the whole world. Transcendentalism is the belief that God stands outside and independent of the universe of which he is a creator(1994:325538). Kant says that the metaphysical exposition of space and time tells us that space and time are presupposed by, not derived from, experience; that we can imagine space and time without objects, but not objects without space and time, and that there is a single space and a single time, infinite in each case(Kenny, 1994:169).We are bound to believe that objects would not exist if space was non-existent, and that they have time within which they can exist. The transcendental exposition of the concepts of space and time shows how we can know truths about space and time which are not analytic and yet are a priori(Kenny, 1994:169). The implication here is that we do not necessarily have to experience a thing in order to know that it exists. CONCLUSION It has become apparent that social enquirers happen to tamper with the supposed objective enquiry by allowing their personal values to feed into their conclusions. Accepting that matters of value are matters of fact, their values must be correct. The mushrooming of social study over the last 100 or 150 years was partly inspired by the notion that social study was a matter of searching for general laws(Pratt, 1978:72).General laws, one would argue, are rather required by the natural sciences. With regard to social science, a particular kind of human behaviour cannot always be attributed to a particular kind of a problem. Suicide, for example, is not seen by every person as a solution to marital problems. Also, capital punishment does not necessarily deter potential murderers. Within natural science it is usually possible to use rigorous investigative techniques by bringing the objects under study into the laboratory. It is not as easy with humans, because one has to get approval from eg, the individuals themselves or the ethics committee. In a nutshell, we cannot employ the methods of the natural sciences in understanding the social world. This is evident in Winchs statement that †¦whereas the scientist investigates the nature, causes and effects of particular real things and processes, the philosopher is concerned with the nature of reality as such and in general(Hindess,1977:3).The two methods are inextricably intertwined despite their different approaches in their quest for valid knowledge and ability to predict. To declare social science a misnomer is arguably inaccurate in that both epistemic and ontological enquiries are social products employed in pursuit of knowledge for the benefit of society. BIBLIOGRAPHY 1. Bhaskar, R. 1979. The Possibility of Naturalism:A Philosophical Critique of the Contemporary Human Sciences. Atlantic Highlands, N.J. :Humanities Press. 2. Hamlyn, D.W. 1987. A History of Western Philosophy. Harmondsworth: Penguin Books. 3. Haralambos, M Holborn, M.1980. Sociology: Themes and Perspectives. London. University Tutorial Press. 4. Harris, E.E. 1969. Fundamentals of Philosophy. George Allen Unwin Ltd. Great Britain. 5. Hindess, B.1977. Philosophy and Methodology in the Social Sciences. Sussex : The Harvester Press. 6. Keat, R Urry, J.1980.Social Theory as Science. Boston :Routledge Kegan Paul. 7. Kenny, A.1994. The Oxford Illustrated History of the Western Philosophy. Great Britain :Oxford University Press. 8. Le Roux,T., Romm,N. Uys, T.1986. Sociology.Pretoria : Unisa. qtiSgzkEX Visit coursework de in de fo de for de more hypothesis de Do de not de redistribute qtiSgzkEX 9. Marshall, G.1994. The Concise Oxford Dictionary of Sociology. Great Britain :Oxford University Press. 10. Pratt, V. 1978. The Philosophy of the Social Sciences. New York: Methuen Co. 11. Shand, .J.1993.The philosophy and Philosophers. Harmondsworth :Penguin Books. 12. Stumpf, S.E.1983. Philosophy :History and Problems. New York. McGraw Hill, Inc. 13. Philosophy of Science, 2001.Philosophical Schools. http://mrrc.bio.uci.edu/se10/schools.html. 14. Catholic Encyclopedia.2002. Empiricism. http://www.newadvent.org/cathen/05407a.htm.

Kobe Bryant Essay -- Sports, NBA, A sexual Assault Case

â€Å"The Tainted Record† He has it all: the fame, the fortune, and the fans. Kobe Bryant has anything and everything any living person could want, and as a former NBA champion, he even has arguably more athleticism than most people out there. However, even through his NBA championships and his MVP awards, many people tend to look at Kobe in a very negative way; almost look down on the star for one single occurrence. This may seem harsh, but there is indeed a logical explanation to this seemingly pessimistic attention Kobe always attracts. In 2003, a sexual assault case was filed on Kobe, which would proceed to affect his image forever (â€Å"Bryant, Kobe† 4). Therefore, although he is an extremely talented athlete, Kobe Bryant is a negative influence to aspiring basketball players. Although this negative attention occurred during his NBA career, Bryant did, in fact, have many NBA achievements before this mishap. Firstly, at just 17 years old (â€Å"Kobe Bryant† 1), Kobe managed to become the second youngest player to enter the professional league in NBA history, being the 13th overall pick in the 1996 draft (â€Å"Bryant, Kobe† 1). In mid-1996, Kobe was traded to his now current team, the NBA Lakers, where he would proceed to gain both his glory and his infamy (â€Å"Kobe Bryant† 1). Additionally, Bryant joined the all-star team in just his second season in the league, therefore becoming the single youngest player to be part of the all-star team of all time (â€Å"Bryant, Kobe† 1) at just 19 years old (Kobe at 30--Oh, how the years go by 2). Surprisingly, these achievements would not be the only ones he would acquire. By 2003, Bryant had already captured 3 NBA titles for himself (â€Å"Bryant, Kobe† 1), winning three tit les in a row from 2000 to 2002(K... ...e Bryant’s success, he is unfortunately a negative role model to aspiring basketball players. However, he has it all. Kobe Bryant always is and always will be an NBA legend. He has had and still does have countless fans, and possesses a level of skill which very few could even match. However, despite all of these feats he has achieved and all of the money he has managed to earn, his sexual assault case in 2003 taints this famous star’s record. No matter how it’s observed, Kobe Bryant was permanently affected, which in turn affected many fans’ viewpoints of the star. And although he has made a definite comeback, his past actions are not and will never be forgotten. No matter what he does in the future, the assault case will still be there. Therefore, because of this, Kobe Bryant’s image, no matter how hard he may try, will be damaged, or tainted, forever.

Bowen Family Therapy Essay -- Psychology

Introduction Murray Bowen was born in 1913 in Tennessee and died in 1990. He was the oldest child in a large cohesive family. He trained as a psychiatrist and originally practiced within the psychoanalytic model. In his practice he involved mothers in the investigation of schizophrenic patients. He thought that the cause of schizophrenia begun in mother-child symbiosis which created an anxious and unhealthy attachment. His devotion to his own psychoanalytic training was set aside after his move to the National Institute of Mental Health (NIMH) in 1954 as he begun to shift from an individual focus to an appreciation of the dimensions of families as systems. He began to include more family members in his research and psychotherapy with schizophrenic patients. In 1959, he moved to Georgetown University and established the Georgetown Family Centre where he was a director until his death. It was here where his theory was extended to less severe emotional problems (Nichols & Schwartz, 2004, p. 120). In 1962, he undertook detailed research into families across several generations. Rather than developing a theory about pathology, Bowen focused on what he saw as the common patterns of all ‘human emotional systems’. With such a focus on the qualitative similarities of all families, Bowen was known to say frequently that there is a little schizophrenia in all of us. In 1966, Bowen published a presentation of his developing ideas and around the same time, used his concepts to guide his intervention in an emotional crisis in his own extended family which he described as a spectacular breakthrough (Kerr & Bowen, 1988). Theory concepts Bowen introduced eight interlocking concepts to explain family development and functioning. ... ...stems.ca /bowen theory and research/bowen theory Bowen, M. (1971). Family therapy and family group therapy. In Comprehensive group psychotherapy, H. Kaplan and B. Sadock, eds. Baltimore: Williams & Wilkins. Bowen, M. (1978). Family therapy in clinical practice. NY and London, Jason Aroson Brown, J. (1999). Australian and New Zealand Journal of Family Therapy (ANZJFT) 20(2), 94-103. Retrieved : http://www.familysystemstraining.com/papers/bowen-illustration-and-critique.html Guerin, P.J. (1976). Family therapy: Theory and practice. New York: Gardner Press Kerr, M., & Bowen, M. (1988). Family evaluation. New York: Norton Nichols, M.P. & Schwartz, R.C. (2004). Family therapy: Concepts and methods (6th ed.). Pearson Education Inc. US Rabstejnek, C. (2010). Family Systems and Murray Bowen theory. Web. 13 August 2015. http://www.houd.info /bowenTheory.pdf

Essay example --

Reasons Why Diamond Bangle Bracelets Should Be Included In Your Weeding Day Shopping List The wedding is the most important and exciting day in the life of a person. It is a day which signifies not just the relationship of the bride and groom, but also their immediate families, friends and society. This is the reason why all brides are generally excited about their bridal jewelry be it earring, ring, necklace or sparkling bracelet. Which bracelet should you choose for your wedding day? There are very many options available in the market but diamond bangle bracelets for women remain the best choice for most people. These bridal bracelets add elegance to the bride’s wrist. They are stylish and beautiful, and they will not just add sparkle to the wedding but will also make statement about your style. You can get diamond bangle bracelets for women in various designs ranging from subtle and striking to bold or dainty. For very long time, diamond has been popular choice wedding bangle bracelets because it symbolizes everlasting love. Bangle bracelets made of diamond will add touch of elegance to your wedding gown, as well as sophistication top your entire wedding attire. Many women love rings and bracelets that match the color of the wedding gown, and thus diamond bangle bracelets have gained popularity all over the world. In most weddings you will find that the bride has adorned her wrist with dazzling, beautiful diamond bracelet. In terms of look, bangle bracelets made of diamond are gorgeous and thus they will add sparkle to the eyes of all those who attend your wedding. All brides, regardless of their age love diamond bangle bracelets If you are a bride, you can choose your favorite from the various options available such... ... you believe that you are not getting a better deal, walk away and go to another pawn shop. Let the clerks and sales people realize that you are not desperate, and can afford to wait until you get a better deal. Before you take your jewelry to the San Francisco pawn shop, make them as presentable as possible. Clean them to make them as presentable as possible. If you still have the original packaging in which they came, take it with you to the pawn shop. No matter how expensive your piece of jewelry is, you must ensure that you clean it. Never take the jewelry to the pawn shop while it is in bad shape, or dirty. If the jewelry is made of gold, make sure that you also familiarize yourself with the current gold prices. As long as you follow the tips mentioned above, you can go to the local San Francisco pawn shop with a great deal of self-belief, to get best deals.